With the arrival of the internet, the average consumer has become even more demanding than in the past: being able to access the multitude of information circulating on the web at the touch of a smartphone has led the user to desire immediate responses from companies, both before and after the purchase. For this reason, many businesses are already equipping themselves with innovative systems that enable them to offer timely and effective customer service.
If you want to not only satisfy, but also amaze the user with precise and immediate assistance, the chatbot is the best solution: through more or less advanced principles of artificial intelligence and machine learning, this system is able to understand the question posed by the user, responding very quickly at any time of day. However, in order to achieve brilliant results, it is necessary that the chatbot is tailored to your company and set up correctly: NetStrategy supports you in this phase with competence and professionalism, allowing you to take advantage of a chatbot with advanced features, thus turning it into an important arrow in your bow.
What if one of your customers decides to ask you about a product they have purchased right in the middle of Christmas Eve dinner? Well, the chatbot, a tireless tool in the hands of your company, gives you the possibility to respond without any problems at any time of day or night, on weekdays and holidays, offering an unparalleled customer service.
Have you noticed that, very often, your company's customer care staff waste time dealing with routine requests? The chatbot, even the least advanced, is primarily designed to respond adequately and effectively to frequently asked questions (FaQs). If, on the other hand, the question is more complex, the chatbot is programmed to transfer the user's request to your company's 'human' staff.
There are many different types of chatbot on the market, which differ not only in their degree of artificial intelligence and machine learning, but also in the 'place' in which they can be inserted. In fact, some are integrated with the website, others with apps and still others with social networks. In this way, depending on the platforms that your target audience usually frequents, you can be prepared.
Thanks to their innovative system, chatbots make it possible to create an interaction with the user, whose contact they manage to acquire. From this, specific marketing strategies can be derived (e.g. the sending of newsletters), which will be particularly effective thanks to the segmentation of the CRM according to interests, age group and other elements that distinguish the user.
NetStrategy is a HubSpot Gold Partner. HubSpot is an innovative platform that allows you to create highly personalised web marketing campaigns, thereby optimising their effectiveness. HubSpot also includes the use of a chatbot, which can be built from scratch based on the needs of your company and which allows you to access multiple functionalities. NetStrategy, in this sense, offers its experience as a HubSpot Gold Partner, to show you what the chatbot can do and to make it a reality in your daily routine.
NetStrategy builds a chatbot for your business that allows you to qualify your leads by gathering information about the characteristics and interests of those who contact you. Thanks to this data, you can implement ad hoc web marketing strategies.
The chatbot allows the user to get in touch with your company and book phone calls or meetings: this feature allows you to establish a 'human' relationship with your leads, letting them get to know your company better.
HubSpot, as a CRM, gives you the possibility to integrate your contact database with the chatbot. This allows you to send messages with a high level of personalisation, providing an automatic service, but at the same time tailored to the person contacting you.