Even before being a beautiful showcase for the company, the website must be effective, i.e. a useful tool for acquiring new potential customers and, therefore, new opportunities to increase sales. For this reason, it is essential to start a series of conversion optimisation activities at the same time as online marketing strategies. This term refers to the process of continuous optimisation of the website with the aim of improving its ability to generate leads, i.e. new potential customers. It is precisely this last point that distinguishes a graphically beautiful from an effective website.
NetStrategy helps you make your website a cradle for new and important business opportunities! By constantly analysing and monitoring its performance and adding elements that create a path for visitors to your site, you can optimise the conversion rate and acquire potential customers ready to buy into your business.
Acquiring a greater number of potential customers from your website is not an immediate activity, but presupposes medium and long-term objectives: this is why, in order to achieve this goal, NetStrategy creates a 360-degree strategy for you, consisting of various phases and tactics.
It is essential to first identify the type of audience you want to contact your business. Imagine, in fact, that you receive thousands of requests for information from users to whom, however, you cannot be useful, because they are too far from your core business: the purpose of the Buyer Persona study is precisely to identify the characteristics of your target audience, creating a strategy tailored to your audience and no one else.
Very often, the main problem with an ineffective website is a lack of attention to the user experience. The moment the user enters the site, he or she should have a positive and satisfying experience in contact with your company. NetStrategy studies the frictions and criticalities of your site in this sense and intervenes to resolve them. For example, we make page loading smoother, improve viewing on mobile devices, and create a user-friendly navigation menu.
One of the essential elements in a website that wants to become a cradle of new leads is the so-called 'call to action'. These are buttons, created in both textual and graphic form, which literally invite the user to perform an action. In this way it is possible to push them to download an e-book, request information, book a meeting or a phone call and so on.
Every call to action should have a landing page: we are talking about the page that the user lands on after clicking on the button. This page must be specific and relevant to what is said in the call to action and explain the benefits that the user will obtain by filling out the contact form. NetStrategy creates effective landing pages for your website, relevant to your core business and with an attractive communication style, inviting the user to take the final step: contact you.
Have you noticed that the bounce rate on your site is very high and that, at the same time, the length of time visitors stay there is low? Have you noticed that your site is difficult to understand and use? You are probably facing a user experience problem. Being able to guarantee a pleasant user experience when they enter your online platform is certainly important to ensure that they don't leave! In this regard, remember that your company website is not made for you, but for the user: it is not certain that an element that you have chosen for personal taste is actually intuitive and useful for increasing the User Experience. So... how do you create an unforgettable user experience? Find out with this definitive guide in 15 points!
Call to action are still underestimated elements of a website, but they are of immense value. They allow you to create a specific path for the user and lead him, step by step, towards an initial conversion into a potential customer. This translates into more business opportunities for the company and, therefore, new opportunities to find new customers and increase turnover. This is why every single element (colour, position, test, ...) must be studied in detail and it is necessary to have the right tool at your side to constantly monitor its effectiveness. In this guide, we will discover how to create call to actions on HubSpot.
Acquiring new potential customers: this is what every company wants to achieve when they start specific web marketing strategies, whether it's being present on social networks or optimising their website for search engines. In fact, attracting new users is useless if they are not converted into leads, i.e. new sales opportunities for the company. This is precisely why landing pages are created, landing pages for the user with a contact form to allow him to take a concrete action towards the company. And it is precisely for this reason that it is necessary to equip oneself with the best tools to create landing pages. In this article, let's see how to create and make effective landing pages through HubSpot.