Properly managing relationships with customers and leads is necessary for you to get the most out of each one for the growth of your business. In fact, if you can keep your customer relationships alive over time, you will be able to retain them and you won't risk losing them along the way. It costs much less to keep a customer than to acquire new ones and this is one of the main reasons why you should not neglect those who have already chosen to rely on you.
This is what Customer Relationship Management is all about: the whole process of managing customer relationships through a series of tools (nowadays mostly software) and operational methodologies. With an effective CRM, it is possible to easily manage all customers and new leads, recording all the data and information of interest to the company.
A CRM makes it possible to automate all operations related to the management of customers, so as to keep under control the progress of the relationship with each of them and make more fluid and constant communication processes between the parties. NetStrategy, HubSpot's Gold partner, can help you implement CRM software for your company to get the most value from each customer.
A CRM first and foremost improves the internal organisation of your company. In fact, thanks to a CRM software (such as HubSpot's, for example), the entire company team will have the possibility of accessing internal customer information in the database at the same time, which can be easily updated and shared with all the operators in your company.
Having at your fingertips, at any time and in one place, all the information and data you have collected on a given customer will allow you to better manage your relationship with them. With an overview of the customer's past and present situation, you will be able to understand what to do to best meet their needs and retain their loyalty.
A number of routine operations (such as manually reporting all data related to each new contact, creating specific e-mails for each individual contact, sending newsletters, etc.) can become part of automated processes, workflows, which will save your operators time and your company money.
A functional and comprehensive CRM will also provide you with data to track the progress of your customer relationship over time. In this way you can constantly monitor the value that the individual customer is bringing to your business, so you can act accordingly to improve and maximise profits.
In today's dynamic and competitive world, a company has to take care of the relationship with every single customer, so as to show itself not only competent but also attentive to every need.
Among the various CRMs on the market, we at NetStrategy have chosen to rely on the HubSpot platform, a giant in the world of Inbound Marketing. We want the best for our customers as well, which is why we recommend HubSpot CRM to them as well.
HubSpot's CRM has a very intuitive and easy-to-use interface, even for beginners. NetStrategy can offer you all the advice and training you need so that you and your company's operators can understand how it works and make the most of it to grow your business.
HubSpot offers a completely free CRM, but with all the basic functionality for effective customer relationship management. This is not a trial version and as it does not require payment, it is the ideal solution for start-ups and businesses that do not have a large budget.
The simplicity and free features of HubSpot CRM combine with the ability to adapt its functionality to your business needs. This is one of the reasons why NetStrategy recommends this CRM software to both small and medium-sized businesses as well as large companies, as it is able to meet a variety of needs.