The aim of trade fairs is to bring together specific supply and demand, giving companies the opportunity to highlight themselves and make new contacts, and interested parties the chance to find the solution that suits them best and is perhaps even cheaper. Preparing for a trade fair is no small task for a company, but it requires a great deal of organisational and structural effort, which must be matched by a positive result.
Trade fair marketing is what companies need to make their participation in a trade fair effective and efficient: a strategy structured in various stages aimed at attracting as many "warm" contacts interested in the service/product offered.
Through the use of professional, state-of-the-art customer relationship management tools and innovative lead generation techniques, NetStrategy develops tailor-made strategies for companies in the trade fair and events sector. In addition to the organisational side, we also provide a digital marketing component that accompanies the company before, during and after the event.
This step can be summarised by the words 'communication' and 'promotion'. During this phase of the event digitisation strategy, various promotion techniques are used to highlight the event and the company's participation, but not only. The primary objective is to prepare the target audience for the event, motivating them and getting them to "touch" your products/services directly at the exhibition. There are several channels to be used, starting with the trade fair invitation newsletter and ending with the Social Network.
The work continues at the trade fair, with a communication strategy designed ad hoc in advance. Not only the "visual" management of the products and furnishings, but also the presence and attitude of the sales staff is the result of a prior analysis. In addition to this, NetStrategy studies the most effective digital means to propose during the fair, such as captivating multimedia content and fast and cutting-edge means of contact management, useful also to leave the potential customer positively impressed.
All the work done up to this point, the contacts made and the money invested in participating in the fair cannot end in 'nothing'. At the end of the fair, it is essential to make the fair investment pay off with a series of activities aimed at converting the contact into a customer. We are therefore talking about specific e-mail marketing, lead nurturing strategies using ad hoc automation tools, inbound-oriented contact management and measurement of results.
Digitising an event means maximising its yield through marketing techniques and innovative contact management tools. Communication blends with the sales component and creates the perfect terrain on which to grow the relationship with the potential customer, until the goal of a sale is achieved.
In order to provide the best service in the digitization of events and beyond, NetStrategy collaborates with the most important company in the Inbound Marketing scene: HubSpot. Through the HubSpot software you can easily manage all your contacts, define contact priorities and create automatic workflows to keep leads warm. The possibilities are almost endless with HubSpot, both for marketing and sales.
What sets our agency apart from others is its specialisation and heart. At NetStrategy you will find professionals of all kinds ready to meet all your digital needs, from graphics to web implementation, including the creation of inbound-oriented and SEO-optimised content. A large and close-knit team that laboriously builds a customised strategy for you and your company, step by step.
Customisation is one of the pillars on which NetStrategy is built. Our goal as a marketing agency is to provide maximum benefit to the professionals and companies that rely on our services. Even before proposing a strategy, we get to know the client's reality and understand their needs, studying the target market, the marketing techniques of competitors and the overall digital trend.