The SEM Specialist is a web marketing consultant with a focus on SEM, i.e. search engine marketing. In concrete terms, the SEM Specialist first assesses which keywords your potential customers are most likely to enter in their searches; then, based on these, he will elaborate a clear and rapid promotion. One of the specific advantages of Paid Search Marketing is its direct nature: it allows you to capture users' attention by presenting them with a message that is particularly obvious at a glance.
The term SEM refers to the practice of paid search advertising or pay-per-click marketing, i.e. the strategy that pursues its objectives by paying the search engine to acquire traffic to a given website. Coordinated with SEO, the SEM Specialist's activity helps to get your website exactly where it needs to be: in the eyes of all your potential customers in a very short time. In fact, SEM strategies are immediately profitable, offering measurable results right from the start.
NetStrategy's SEM Specialists develop specific advertising campaigns tailored to your goals, so that your company's ads appear at the top of search engine results as efficiently as possible. This means that your ad campaigns are constantly monitored to ensure that they generate the best results at the lowest possible cost, working first on text quality and then on bid-per-click. NetStrategy's SEM Specialists pay particular attention to the relevance of the keywords chosen for their clients' campaigns, creating ad hoc ads to achieve high quality scores.
Implementing an SEM campaign requires a range of different skills, from strategic investment planning to systematic analysis of the data collected at each stage. The first step is to determine the budget available for the sponsored ad campaign and the context in which the strategy is to be applied, from Google Ads to Bing Ads.
The SEM Specialist studies the keywords that your potential customer might type into the search engine. Consequently, he draws up an attractive ad campaign so that the user will feel attracted to your company and click on it. The ad campaign is also targeted so that it reaches the right audience.
The position of sponsored ads on search engines depends on the bid per click, the quality of the ad text and the relevance of the ad to the landing page of your website. The more relevant the keywords and texts are, the higher the quality score awarded (from 1 to 10) and the lower the amount spent. The SEM Specialist takes all these factors into account and monitors and optimises ad campaigns on a daily basis to maximise performance at a lower than average cost.
Our many years of experience and Google Ads certification in the field of paid search advertising ensure that we make wise choices and well-targeted investments.
By conducting effective SEM campaigns, your site will gain more visibility and consequently you will expand your reach to acquire new customers.
You cooperate with specialists in a wide range of fields in a 360° web marketing agency and thus have access to cross-functional expertise to perfect your strategy.