Why should you do Social Media Marketing for your business? Because it is an activity that can guarantee you a significant influx of new customers and the retention of those you already have. Here are some numbers to support this statement:
47% of the Italian population has at least one active social account
28 million Italians connect to social networks every day, 24 million of them from mobile devices such as smartphones and tablets.
Each of these users spends an average of 50 minutes a day on social networks
Social networks are the most popular communities on the internet, where millions of users - and your potential customers - from all over the world meet to talk and interact. Day after day, channels such as Facebook, Instagram or LinkedIn - to name but a few of the most popular - are growing exponentially, with increasingly frequent accesses and long browsing sessions.
The emergence of these forms of aggregation makes these contexts an extraordinary opportunity to promote your company, expand your network of contacts, win over your potential customers and retain your active customers. With a tailor-made Social Media Marketing strategy, NetStrategy puts you in a position to achieve your goals and increase your Brand Authority.
First of all, it has to be personalised: as a first step, it has to establish what image you want to present yourself with, who you want to address, how you want to achieve your goals and through which channels.
A good social media marketing strategy must take into account the particular network being used: marketing on Facebook? Marketing on Twitter? Marketing on Google+? Not all social networks are the same. And they should not only be considered as direct sales channels: they should generate growth in your brand awareness and lead to the acquisition of profiled contacts. These contacts, after being attracted by initiatives of various kinds, should be cultivated, retained and finally directed towards the commercial objective. But each type of company has different needs, so the choices on how to operate must be evaluated case by case: not everything that works for others will automatically work for you.
Not to be overlooked is the fact that any news, which would normally take time to spread, on Twitter or Facebook spreads like wildfire in a matter of minutes. The real power of communication on social networks is represented by the rapid online word of mouth thanks, for example, to the 'share' and 'like' buttons. The community actively interacts with your message, comments on it and spreads it: while this is undoubtedly a positive aspect, it also means that it is necessary to constantly monitor what is happening and to intervene when necessary.
The marketplace is where supply and demand meet: if your potential customers are on social media, then that's where you need to take your company and your product. How? With an effective Social Media Marketing strategy.
A coordinated Social Media Marketing action, if well implemented and perhaps integrated into a comprehensive Web Marketing strategy, can have a very strong impact at a commercial level and, in a short time, increase your business by using, for example, Twitter for your company: this is now clear. But now you are probably wondering whether you will be able and have time to follow it up yourself.
NetStrategy provides you with social media marketing experts, web marketing professionals who work alongside you and take care of your promotion on social channels.