Why should your company implement a specific 'customer retention' strategy? Once the business objective has been achieved and the contract with the buyer has been signed, what is the point of continuing to invest time and resources in customer retention? The answer is simple: an acquired customer is very valuable, perhaps even more valuable than an incoming potential new customer. To support this assertion let us bring some data to the forefront of the figure of the acquired customer:
He does not need to be further convinced of the quality and reliability of your service.
He does not presuppose a further commercial effort to acquire it.
He is inclined to buy again, if he has got on well with you.
It is an excellent source of free promotion (word of mouth and brand reputation).
In order to fully exploit the value of the customer (customer lifetime value), it is essential to establish a positive relationship with the customer. Only by 'pampering' them or creating content that is of value to them will they come back and trust your company again. Because this two-way relationship is based on trust: you provide exclusive and useful content "just for him" and he reserves his choice and his affection for you.
The key is not to forget the customer. Through a specific Customer Nurturing strategy you can increase the customer's trust in the brand and encourage them to make their next purchase from your company and not one of your competitors. NetStrategy's loyalty strategy is made up of two aspects: the strategic-consulting part, which involves a communicative and technical analysis of your customer base, and a technological part, which involves the introduction of cutting-edge tools for the optimised and, in some cases, automated management of your database.
NetStrategy's approach has always been one of customisation. The solution offered to your company is not standardised, but follows a precise path made up of market and sector analysis, behavioural analysis of your customers and the development of the actual loyalty strategy. The various marketing techniques that can be applied within a loyalty strategy include:
This strategy is not only useful for sales purposes, but is also essential for establishing an ongoing relationship with existing customers. NetStrategy studies the customer profile and structures the type of communication, also based on the needs expressed by the customer company. Supporting the e-mail marketing strategy and the technical work of the NetStrategy team is the HubSpot technology, which increases the performance of the strategy through the Automation element.
Exclusive promotions. Pampering your customers and making them feel important: this is one of the secrets to increasing their trust and esteem for your company. Through personalised promotions, discounts, coupons and exclusive communications for your customers, you can increase your Brand Reputation, have an immediate profit and make your customers live a more than positive experience.
Marketing strategies that exploit the relationship of trust between your company and the customer to increase purchases. Both techniques are structured in such a way as to bring a new or related product/service to the customer's attention.
This specific solution detaches itself from Social Media Marketing and focuses on the customer relationship through the social channel. NetStartegy's task in this case is to train the company on methods of loyalty building through social media, but also on Customer Care.
HubSpot is the perfect solution to effectively manage your entire customer database, to develop dynamic and constantly updated lists, to assign internal tasks to the marketing and sales departments, and for many other aspects of customer nurturing.
NetStrategy will train you in the use of this technology and follow you step by step, also with ad hoc consultancy, in its implementation within your business.