It happens more often than you might imagine that, despite having a new site with a modern design, our online business is overtaken in earnings by competing e-commerce sites of visibly poor quality. This happens because generating revenue is not an immediate consequence of creating and putting an e-commerce online: it takes much more.
If you don't get as many orders as you expected, you should think about starting a search engine optimisation (SEO) strategy. This way, your online shop can gain visibility on Google and, consequently, attract new visitors, i.e. new sales opportunities. NetStrategy has a team specialising in SEO for E-Commerce ready to take on your challenge, analysing your site to understand what friction it has in terms of SEO and help you grow in the vast world of the web.
The internet market is expanding, with more and more consumers choosing to buy online every day. Recent statistics show year-on-year growth in the online market in Italy, with an e-commerce turnover of 41.5 billion euros in 2018. While the traditional market is in crisis due to various factors, the same cannot be said for the online market.
On the positive side (the world of online shops is constantly growing), there is the flip side of the coin: there are many people who, driven by the idea of "easy money", open an e-commerce. This is why you may suddenly find yourself surrounded by competitors and you should beat them to the punch, gaining authority and, therefore, visibility in the eyes of search engines.
Once the programmer's work is done, what can make e-commerce a productive investment is the intervention of an SEO expert. Doing SEO for e-commerce means giving your site every weapon it needs to be recognised and valued first by search engines and immediately afterwards by your specific target market.
Our SEO specialists are able to analyse each project or existing e-commerce in depth. By studying the specific target market and its competitors, they work out the best strategy for each individual case. In this phase, operations such as the choice of keywords, the evaluation of server loading times, the analysis of meta tags and URLs, the elaboration of the sitemap or the identification of any indexing errors become fundamental. Through a complete course of on-page and off-page optimisation, using the most modern Web Marketing techniques, our SEO Agency will be able to bring your site to renewed visibility on all search engines.
NetStrategy branded SEO and SEM campaigns always ensure that every online shop - regardless of the type of products or services provided - is seen by the thousands of people who search for answers to their needs on the Internet every day. In order to achieve this result, prolonged and constant positioning work is necessary. Search engines, especially Google, update their algorithms frequently: e-commerce must always be in line with new developments in the field of search marketing.
The usability of your e-commerce is a key aspect of increasing sales. Our e-commerce SEO consultants can take care of every step of this optimisation: product page analysis, item categorisation, user registration process, shopping cart management, easy checkout. The most up-to-date copywriting techniques will be at your disposal to structure real editorial plans aimed at strengthening the brand awareness of your E-Commerce through media such as blogs and social networks. The design of ad hoc targeted AdWords campaigns to promote your products and e-mail marketing to retain your customers will complete the picture.