<img height="1" width="1" src="https://www.facebook.com/tr?id=955744661221576&amp;ev=PageView &amp;noscript=1">

Digital agency: here are the results it allows you to achieve

A digital agency is a team made up of professionals specialized in different areas of the web, which aims to make online companies grow, in terms of brand and customer visibility. To do this, the digital agency - or web agency - identifies the most effective online channels for the individual business. Among the main ones, we can find: search engines, social networks, e-mail. Starting from these channels, a strategy is structured that allows the company to find and be found by new customers.

Compila il form
e parla con

Digital agency: here are the results it allows you to achieve

Una digital agency è un team composto da professionisti specializzati in diversi ambiti del web che ha come obiettivo quello di far crescere le aziende online, in termini di visibilità del brand e di clienti.

How much time do you have for this reading?

 
2 minutes 10 minutes

# 1 The digital agency: an entire team of professionals by your side

A digital agency is a team made up of professionals specialized in different areas of the web, which aims to make online companies grow, in terms of brand and customer visibility. To do this, the digital agency - or web agency - identifies the most effective online channels for the individual business. Among the main ones, we can find: search engines, social networks, e-mail. Starting from these channels, a strategy is structured that allows the company to find and be found by new customers.

# 2 The services made available by a digital agency

  • Creation of the wbsite;
  • SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies for reaching the  #1 position on search engines;
  • Social media marketing;
  • Lead nurturing.

# 3 Revenues, image and much more: the advantages of a digital agency

  • Improve the image of your company
  • A new point of view, ergo new ideas
  • Free up time for your staff
  • Digitization improves internal organization
  • The results are concrete, tangible, testable.

Digital-agency(1)

Being able to rely on online channels to acquire new customers and new revenues is an increasing priority for companies. In order to achieve this important result, it’s not enough to start any web marketing strategy and cross your fingers for it to perform well: it takes experience, competence, critical and analytical spirit and specialization in the individual areas of online marketing. This is why many entrepreneurs choose to rely on a team outside the company to plan and execute the strategy, avoiding investing effort, time and money in a "do it yourself" approach, which often turns out to be a failure. A digital agency is born precisely to increase the visibility of companies on the web. In this article, NetStrategy, a web agency based in Verona and Milan, analyzes, not only from the point of view of revenue growth, what results a web marketing agency can bring to companies. Are you ready to reach them too with your business?

# 1 The digital agency: an entire team of professionals by your side

A digital agency is a team made up of professionals specialized in different areas of the web whose aim is to make companies grow online, in terms of brand and customer visibility. To do this, the digital agency - or web agency - identifies the most effective online channels for the individual business. Among the main ones, we can find: search engines, social networks, e-mail. Starting from these channels, a strategy is structured, which allows the company to find and be found by new customers.

# 2 The services made available by a digital agency

Choosing a digital agency means entrusting your company to a team of professionals who will plan a strategy that most often includes different actions and campaigns. In fact, to ensure that the company is effectively visible on the web, it is essential that it knows how to exploit the full potential of the multiple digital channels. That is why, thanks to the skills of all the figures operating in a web agency (SEO Specialist, SEM Specialist, social media marketer, copywriter, web developer, web designer, ...), the company will finally be able to acquire credibility and customers online.

Below some of the main services offered by a digital agency are listed.

Digital agency 1

The website: much more than just a showcase

Nowadays, building a website no longer means playing with JavaScript and HTML codes to create a company showcase on the internet; the goal, in fact, must be to create a path for the user that begins even before he arrives on the site. First of all, the company must be found through social networks or search engines; secondly, once entered the site, the user must have the opportunity to gradually get to know the company, its team, the values ​​it believes in, the services and products offered.

The website must not only show the innovative features that concern the company, but it must thrill the user to the point of encouraging him to get in touch with it. The digital agency takes care of exactly this: graphics, programming and copywriting combine perfectly to follow the buyer's journey, that is the user's decision-making process, and lead him to contact or purchase from the company.

 

Digital agency 2

Search engines: how to be found by your target

According to some statistics reported by smamarketing:

  • 87% of those who own a smartphone, at least once a day perform a Google search;
  • 75% of users do not go beyond the first page of results (which is called SERP, Search Engine Results Page);
  • 93% of online browsing experiences start with a Google search.

These few data are enough to highlight the importance of being present on search engines today: these channels allow you to be found by the target audience when they are looking for an answer related to the products and services offered. For example, if our company sells sunglasses, we can find it for the keywords "how to protect your eyes from the sun", "sunglasses online", "which sunglasses to choose", providing specific solutions based on the research of our target audience.

A digital agency deals with structuring a strategy that aims to reach the # 1 position: this can be done through SEO or SEM, or both of these strategic actions.

Digital agency 3

 

Greater popularity of the brand, thanks to social networks

Today, social networks are populated daily by people of any age group. During the purchase phase, there are many who go in search of a brand on these platforms to understand if it is reliable and to look for reviews published by those who have already bought something. Hence, a digital agency is responsible for making the brand credible and popular on social networks, with the aim of building brand awareness.

Brand awareness indicates the level of notoriety of a brand, which means its being recognizable in the minds of users.

To build brand awareness, the digital agency defines the brand identity, which refers to all those characteristics and all those values ​​that can differentiate the brand on the market: naming, company logo, communication style and tone of voice are first strengthened in the website and then on social networks to ensure that the brand becomes more and more known and popular. In the medium and long term, this process will lead to the spontaneous acquisition of new customers.

Digital agency 4

A lasting relationship with customers: the power of lead nurturing

Due to the ways in which marketing strategies have evolved in recent years, the ultimate goal of a web agency is no longer to acquire a new customer, but to achieve his loyalty. Keeping the relationship with the customer alive therefore becomes essential to build a long-lasting relationship based on mutual trust: on the one hand, the company knows it can count on constant income deriving from the word of mouth of its customer; on the other hand, the customer knows the company, the ways in which it operates and knows that every purchase will make him satisfied.

This is why a digital agency takes care not only of making the company find new contacts, but also of initiating lead nurturing strategies.

Lead nurturing strategies are web marketing activities aimed at keeping the relationship with the lead (potential customer) active and lasting.

As the term indicates, lead nurturing specifically refers to those who have already contacted the company but have not yet converted into sale; more generally speaking, a digital agency develops strategies not only for this target, but also for those who have already purchased in order to develop long time loyalty. This is mainly done by sending highly personalized communications, that is, through effective email marketing strategies.

 

# 3 Revenues, image and much more: the advantages of a digital agency

We’ve seen what are the main strategic actions that a digital agency can plan and carry out. But what results can these activities bring to companies, whether they are small, medium or large? The final goal pursued is always to increase revenues; however, there are many other nuances that can be grasped by relying on the right business partner. Below we list the main ones.

Improve the image of your company

Digital agency 9

Being present online today is essential for finding new customers. Before achieving this result, however, it is necessary to act strategically so that the company's brand is recognized by the target audience and associated with positive values. A digital agency takes care of precisely this: every strategic action - from the creation of a new website to the publication of posts on social networks, through to the sending of personalized newsletters - aims to spread the competitive advantage of the business on the market. Each action then answers the question: Why should a user choose my company?

By openly showing the values ​​that the company pursues on a daily basis, the target that shares them will feel closer to it: this means not only acquiring new sales and new revenues, but also new notoriety for the brand, which will always be sought after and sponsored by a growing number of users. All of this would be impossible if we did not rely on experts in the sector who take care of the image of the company in every detail: logo, company palette, communication style, tone of voice ... everything must be coherent to offer to the public a unique and effective image of the brand.

A new point of view, ergo new ideas

digital agency 5

Very often, those who find themselves involved in the same context every day struggle to rightly perceive its unexpressed potential and weaknesses. Relying on a digital agency means being able to count on a team of professionals outside the company, who will analyze it before starting any strategic actions. The creation of a marketing plan has this exact purpose: to fully enter a reality, while remaining outside it, and provide it with a strategy that allows you to seize opportunities not yet caught. An external professional will therefore study not only the characteristics, strengths and weaknesses of the company, but also the socio-economic context in which it is inserted (for example, the moves of the competition, the characteristics of the target and so on).

Based on concrete data, the company will gain new reasoning, new points of view, which will lead to ideas that have never been thought of and which could instead prove to be highly effective. Not to mention the variety of people who make up the digital agency team: meetings and brainstorming between the company and the members that make up the marketing agency will further develop creativity, reaching interesting conclusions for business growth.

Free up time for your staff

Digital agency 6

In many cases, in companies where there is no real marketing department, part of the staff is employed in the publication of posts on social networks, in the creation of articles for the company blog and in sending newsletters. All this is very expensive, in terms of both energy and time: the team in charge must include among their daily activities, in addition to the ordinary ones, even these tasks, of which they often do not understand the real value. This way, overtime costs increase, generating often an ineffective strategy: the staff is not expert and cannot make the most of all the potentials and functionalities of every single strategic action and of the platforms in which they are implemented (website, e-mail, profiles social). This is why a digital agency can make the difference in these cases: staff can finally carry out their ordinary activities with the utmost care, without having to worry about how to make the company grow digitally. Therefore, the extra work expenses will decrease and, at the same time, the team has a free mind to be able to do its job better. And the web marketing strategy performs much better, because it is implemented by professionals in the sector.

Digitization improves internal organization

Digital agency 7

A digital agency can also offer company management and staff useful tools to improve internal organization. Advanced CRMs equipped with customized workflows allow to assign tasks to the individual company member, who is empowered and avoids forgetting deadlines and priority activities thanks to automatic reminders. This way, communication between departments improves significantly: no more post-its or Excel files, everything is scheduled in a tool capable of putting users who are physically distant (for example, those who work in different company branches) in contact. The digital agency accompanies the whole team in a digital transformation process, providing not only CRM, but also the ideal indications and training to optimize all business processes.

 

The results are concrete, tangible, and testable

Digital agency 8

As detailed in the article that answers the question "what is digital marketing?", One of the main differences between traditional and online marketing methods is the ability to use concrete data at any time. If, in fact, we distributed 100 flyers and in the following days we acquire 10 new customers, how could we be sure that these derive from the strategy we implemented, if not asking for it? In the case of web marketing, from the moment the strategy is launched, thanks to specific tools such as Google Analytics, it is possible to know its performance and act promptly to optimize it. Google Analytics, in fact, provides important data for monitoring campaigns, such as:

  • Number of visits to the site;
  • Channels from which site visitors come;
  • Bounce rate, which is the percentage of users who enter the site and then "bounce" away;
  • From which countries, regions, cities our visitors connect, an essential fact especially if the company is serving different geographic markets;
  • Average time spent on the site.

Generally, a digital agency periodically shares reports with the company that show the results obtained from the activated campaigns. In this way, the relationship is transparent and it is tangible for the company to understand whether investing in the work of an external agency for web marketing strategies has proved to be an effective move.

In conclusion…

Relying on a digital agency means putting your company in the hands of a team of experts with varied experiences and skills, who will provide new ideas and new strategies to make it grow in the short, medium and long term. Not only does the increase in revenues depend on the web marketing agency, but also an improvement in the credibility and reputation of the brand: the active, effective and persuasive presence on digital channels therefore becomes a solid basis for ensuring new and spontaneous sales in the future. This is why the choice of the right web agency for your business must never be rushed, but derive from an active and proactive relationship of trust already built in the commercial negotiation phase.

Do you want to experience for yourself all the benefits that a digital agency can bring to your company?

We are here for that! Click here to talk about your project with us

Share this article

Stefano Robbi

C.E.O. of NetStrategy. A digital marketing enthusiast with a strong penchant for quantitative data analysis, he started the digital heart of NetStrategy® back in 2009. In addition to his passion and skills in search marketing, Stefano has a specific education in strategic marketing, acquired during his M.Sc. in Marketing Management at Bocconi University and his previous experience at Microsoft Italia.

Don't settle for being one among many:
start here on your road to success!

CICALIA: FROM 0 TO 300,000 VISITS PER MONTH IN JUST 3 YEARS!

CICALIA: FROM 0 TO 300,000 VISITS PER MONTH IN JUST 3 YEARS!

Read the case study
L’ARENA: +255% OF ORGANIC VISITS POST AUDIT ADVANCED SEO

L’ARENA: +255% OF ORGANIC VISITS POST AUDIT ADVANCED SEO

Read the case study
MEC: IN #1 POSITION ON GOOGLE, IN ITALY AND IN MANY OTHER COUNTRIES, THANKS TO NETSTRATEGY

MEC: IN #1 POSITION ON GOOGLE, IN ITALY AND IN MANY OTHER COUNTRIES, THANKS TO NETSTRATEGY

Read the case study