A website is a fundamentally important tool for any business. From the birth of the World Wide Web to today, websites have been evolving more and more: it would be unthinkable to underestimate the impact they have on business. In fact, in a world where we are informed mainly through the Internet, every company should take care of its online presence: the creation of a website is the first step.
Don't think of websites as mere showcases to make your business known. A website can and should be much more than that. Of course it is important that the user can find a complete picture of your business but, at the same time, websites can be truly effective if they guide users towards conversion. A good website must offer a good user experience and must lead the potential customer to purchase.
NetStrategy builds functional and effective websites that are optimised for both SEO and user experience and feature modern graphics that are in line with customers' tastes and preferences. In this way, we help companies improve their brand reputation and grow through the power of the web.
At NetStrategy we are convinced that an effective website is born from the combination of several elements. That is why, when creating websites for our customers, we pay attention not only to the purely technical aspect, which is taken care of by the team's web developers, but also to:
The visual aspect of a website should not be underestimated, because it is precisely this that determines the user's first impression. Attractive, modern and pleasant graphics will induce the user to navigate for longer and get closer to your company. After all, the eye also wants its part: in order to succeed in attracting potential customers, you must ensure that the graphic design of your site is as accurate as possible and in line with your Brand Identity.
To be truly functional, a website must be able to offer the user an excellent user experience. This means that those who arrive at your site must be able to navigate easily and quickly, finding what they are interested in without difficulty. This point is essential so that potential customers do not abandon your platform but, on the contrary, go on to make a purchase.
Search Engine Optimisation is essential if users are to be able to find you through a simple Google search. This is why it is necessary for a website to be optimised not only on the user side but also on the SEO side: by targeting the keywords that are most suitable for your business, your website will be able to rank well on search engines.
The importance of content relates to both SEO and User Experience. On the one hand, ensuring informative and interesting content is essential to help users and convince them to trust your company; on the other hand, content is also useful to make Google understand the value of your website and ensure that it ranks high in search results.