There are several reasons for restyling a website:
The current platform has outdated graphics and does not reflect current aesthetic standards;
It is a static site built a long time ago and therefore with obvious problems of User Experience and organic positioning;
The company image is not enhanced by the site, in fact it is very different from it;
The site does not lead to any kind of conversion.
Are these reasons serious enough to consider such an invasive intervention on one's online platform? The answer is clearly yes, for an almost unlimited number of reasons. An outdated, or simply not optimised, website does not bring visibility, does not bring new contacts, does not enhance the corporate image and ends up being a fruitless investment.
NetStrategy's graphic designers and developers, together with our communication and inbound marketing specialists, can take your website and turn it into a tool of immense value. In fact, our restyling projects do not just consist of graphics and implementation, but have a strategy behind them that is tailored to the specific needs of the client. Because a website is not just a 'shop window' through which to showcase your products, but a tool for reaching new customers.
Graphic development is an operation that includes an analysis part and a design part. The NetStrategy team, through the various alignment meetings with the customer, studies the graphics on the basis of the logo and corporate image, the objective that the company wants to pursue and the target that wants to hit. With a view to transmitting value, each page is developed with extreme attention to detail. All the necessary interaction elements are inserted, while the contents, both graphic and textual, are aligned with the company's core business, thus removing any possibility of misunderstanding on the part of the user.
An essential feature of a website is responsiveness. The restyling of the website must also be oriented towards the user who surfs from smartphones (and they are almost the majority now), so the content of the web page must necessarily adapt to the different resolutions of mobile devices. The success of the site depends on this: difficult and obsolete use from mobile devices can lead to dissatisfaction and loss of credibility on the part of the customer.
The website is created for the user, not for showing your company online. The user must be able to find the information he or she is looking for, must be able to navigate easily, fully understand what your services/products are and find a way to get in touch with you. In order to make this possible, an analysis of the User Experience and its implementation within the restyling project is necessary. With the redesign, in fact, NetStrategy not only improves your online presence, but also makes your website an effective new acquisition channel.